The 1,2,3 of getting your business on the Net
your web site built!
This needn't be as difficult to arrange as it sounds. In essence, web pages can be built using a simple word processing program such as notepad (which comes free with windows). The basic web site building program language HTML, is just a set of instructions (tags) which you add to the text you want appearing on your site which describes the size, colour and position of the text plus where to insert any pictures you may require. Linking to other pages or targets on the same page is just as straight forward. Things get a little more complicated when you want to introduce interactivity - information requests and order forms, or if you want animation or snazzy effects on your pages - maybe calling on Webby Foot to build the site won't be such a bad idea!
your site on the World Wide Web!
Unless you're a large operation or in the computer sector you won't want the expense of running your own computer server (with your web site on) with a permanent dedicated phone line connected 24hrs a day. What you'll need is web space from a provider (host). There are many sources of free web space for private individuals, and some can be used for business purposes, though these largely lack the facilities needed to process orders and requests, and they make their money from including their ads on your site. For most business sites it's recommended that you pay for web space (£5-£20 per month) in order to get ad-free hosting and superior facilities and technical support. Webby Foot can arrange hosting to suit most budgets, and we can also advise on the suitability of free hosting if your budget's non existent!
your site listed!
Helping your customers find your site is probably the most important - and most difficult - stage in the whole process. If you are using the site to add service to your existing customer base, you can include the web site address (URL) on all your promotional material, stationery, etc., but to benefit from new business from the Net you need to advertise there. The most common way internet users source new suppliers is through the major search engines and directories, such as Yahoo, Altavista, Infoseek etc. Many of them are US biased, some have UK variants (yahoo.co.uk for example, which is the most surfed web site in the UK). Then there are specific business directories such as Yellow Pages and Ask Alex. It is normally free to submit your site to the search engines and for basic entries in the directories, but when you consider a customer's search may turn up thousands of results the trick is to be in the top 30 or so. Different directories work different ways and Webby Foot can advise on the most effective ways to get your site listed.
Easy, isn't it!